Privacy Policy
Your Data, Protected by 55bd

55bd operates the online gaming and sports betting platform accessible at https://55bd.vu, serving players across Bangladesh. As an operator that handles financial transactions and identity verification, 55bd processes a range of personal data in the course of its operations. This Privacy Policy explains the full scope of that data processing in clear and accessible terms.

55bd is committed to handling all personal data with the highest standards of care, confidentiality, and security. This Policy has been prepared in accordance with internationally recognised data protection principles, including purpose limitation, data minimisation, storage limitation, integrity, and confidentiality.

This Privacy Policy applies to all data collected through the 55bd Platform, including the website at https://55bd.vu, any associated mobile-optimised interfaces, and all communications between 55bd and its players via email or the Platform's internal messaging tools. It applies to all individuals who register an Account, browse the Platform as an unregistered visitor, or contact 55bd's support team for any reason.

This document should be read alongside the 55bd Terms & Conditions and Responsible Gaming Policy, which together form the complete set of agreements governing your relationship with 55bd.

For the purposes of this Privacy Policy, the data controller — the entity that determines the purposes and means of processing your personal data — is 55bd, the operator of the Platform at https://55bd.vu.

All data protection queries, rights requests, and complaints should be directed to the 55bd Data Protection contact via the support email address listed in Section 16 of this Policy. 55bd will respond to all substantive data protection queries within a reasonable period and no later than 30 calendar days from receipt of a written request.

55bd collects personal data across several categories, each serving a specific and legitimate operational purpose. The categories of personal data we collect are as follows:

55bd does not collect special category data (such as health data, biometric data, or political opinions) except where a player voluntarily discloses health-related information in the context of a responsible gaming self-exclusion request, in which case that information is used solely for the purpose of administering the self-exclusion.

55bd collects personal data through the following channels:

• Direct submission: Data you provide when completing the Account registration form, submitting KYC documents, making deposits or withdrawal requests, or contacting the support team;
• Automated Platform interaction: Technical and usage data collected automatically as you browse and use the Platform, including through cookies, server logs, and similar tracking technologies (see Section 8);
• Third-party payment processors: Transaction confirmation data received from bKash, Nagad, Rocket, and Upay when a payment is initiated or received;
• Identity verification partners: Confirmation data received from third-party KYC verification service providers where 55bd uses such services to validate identity documents;
• Fraud and security services: Risk signals and device fingerprinting data received from fraud detection partners used to protect the Platform and its players.

55bd does not purchase personal data from data brokers, social media platforms, or any external marketing data sources. All data 55bd holds is collected directly in connection with your use of the 55bd Platform.

55bd processes personal data on the following legal bases, depending on the nature of the processing activity:

• Contractual necessity: Processing that is required to perform the contract between 55bd and the player — including account creation, identity verification, payment processing, and game delivery. Without this processing, the Platform cannot function for the player;
• Legal obligation: Processing required to comply with applicable legal requirements, including anti-money laundering (AML) obligations, know your customer (KYC) requirements, and any lawful instruction from a competent authority;
• Legitimate interests: Processing carried out for 55bd's legitimate business interests where those interests are not overridden by the player's rights. This includes fraud detection and prevention, Platform security, responsible gaming monitoring, and internal analytics for service improvement;
• Consent: Processing for purposes where 55bd has obtained the player's explicit, informed consent — principally in relation to the sending of optional marketing communications. Consent may be withdrawn by the player at any time (see Section 14).

Where processing is based on legitimate interests, 55bd has assessed that those interests are proportionate and that they do not unreasonably override the fundamental rights and freedoms of the individuals concerned.

The personal data 55bd holds is used for the following specific and clearly defined purposes:

• Account creation and management: To create, maintain, and administer your 55bd Account, including processing logins, managing your balance, and facilitating deposits and withdrawals;
• Identity verification (KYC): To verify that you are who you claim to be, that you meet the minimum age requirement of 21 years, and that you are not subject to any sanctions, self-exclusion orders, or other restrictions;
• Payment processing: To facilitate deposit and withdrawal transactions through bKash, Nagad, Rocket, and Upay, and to maintain accurate records of all financial transactions on your Account;
• Fraud and security: To detect, investigate, and prevent fraudulent activity, money laundering, bonus abuse, and any other prohibited conduct as defined in the 55bd Terms & Conditions;
• Responsible gaming: To monitor your gaming activity for indicators of problem gambling behaviour, to administer self-exclusion requests, and to ensure that responsible gaming tools such as deposit limits and cooling-off periods are applied correctly;
• Customer support: To respond to your queries, resolve complaints, and provide technical assistance via the 55bd support team;
• Legal compliance: To meet 55bd's obligations under applicable AML, KYC, and other relevant legal frameworks, and to respond to lawful requests from competent authorities;
• Platform improvement: To analyse aggregated usage data in order to improve game selection, platform performance, user experience, and the quality of support services;
• Marketing communications: To send you promotional offers, bonus notifications, and news about new games or features on the Platform — but only where you have given explicit consent to receive such communications (see Section 14).

55bd shares personal data with third parties only in the circumstances described below, and only to the extent strictly necessary for the relevant purpose:

• Payment service providers: bKash, Nagad, Dutch-Bangla Bank (Rocket), and Upay (UCB) receive transaction data necessary to process your deposits and withdrawals. These providers operate under their own privacy policies and are subject to Bangladesh financial services regulation;
• Game software providers: Third-party game studios such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi may receive a session token and game-related data to deliver the game experience. These providers do not receive your full personal profile;
• KYC and identity verification services: Where 55bd uses a third-party identity verification provider to process KYC documents, that provider receives only the documents and data necessary to complete the verification check;
• Fraud detection and security providers: Technical and behavioural data may be shared with fraud detection partners for the purpose of identifying and preventing suspicious activity on the Platform;
• Legal and regulatory authorities: 55bd will disclose personal data to competent authorities, law enforcement bodies, or regulatory agencies where required to do so by law, court order, or other legally binding instruction. 55bd will not disclose more data than is legally required;
• Professional advisors: Lawyers, auditors, and compliance consultants engaged by 55bd may access personal data where necessary to perform their professional services, and are bound by professional confidentiality obligations.

All third parties with whom 55bd shares personal data are required to maintain the confidentiality and security of that data and to use it only for the purposes for which it was shared. 55bd does not permit third-party service providers to use your personal data for their own unrelated purposes.

The 55bd Platform uses cookies and similar tracking technologies to support the technical operation of the Platform, to protect security, and to analyse usage patterns. This section explains the types of cookies used and how you can manage them.

55bd does not use third-party advertising or behavioural targeting cookies to build profiles of your browsing behaviour across other websites. You may manage or disable non-essential cookies through your browser settings. Please note that disabling strictly necessary cookies will prevent core Platform functions from operating correctly.

55bd retains personal data for as long as is necessary to fulfil the purposes for which it was collected, and in compliance with applicable legal retention obligations. The following retention periods apply:

• Active Account data: Retained for the full duration that your Account remains open and active on the Platform;
• Post-closure retention: Following Account closure for any reason, 55bd retains core identity, transaction, and KYC data for a minimum of five (5) years in compliance with AML and financial record-keeping obligations;
• Support and communications records: Retained for a minimum of three (3) years following the resolution of the relevant query or complaint, to support dispute resolution and quality assurance processes;
• Session and technical logs: Retained for up to twelve (12) months from the date of the session, after which they are automatically purged from active systems;
• Marketing consent records: Retained for the duration of the consent and for a period of two (2) years following withdrawal of consent, to demonstrate compliance.

When data reaches the end of its applicable retention period, it is securely deleted from 55bd's systems or irreversibly anonymised such that it can no longer be linked to any individual. Secure deletion is carried out in accordance with 55bd's internal data lifecycle procedures using industry-standard methods.

55bd implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, alteration, or disclosure. These measures include:

• Transport encryption: All data transmitted between your device and the 55bd Platform is encrypted using 256-bit SSL/TLS 1.3 protocols, preventing interception in transit;
• Storage encryption: Sensitive personal data held in 55bd's databases — including identity documents, payment method details, and KYC records — is encrypted at rest using industry-standard encryption algorithms;
• Access controls: Access to personal data is restricted to authorised 55bd personnel who require it to perform their specific job functions. Role-based access control (RBAC) is applied across all internal systems;
• Two-step verification: Player Accounts are protected by OTP-based two-step verification, significantly reducing the risk of unauthorised Account access;
• Security audits: The 55bd Platform undergoes regular independent security assessments and penetration testing to identify and address potential vulnerabilities;
• Staff training: All 55bd personnel who handle personal data receive regular training on data protection obligations, security best practices, and incident response procedures;
• Incident response: In the event of a data security incident that poses a risk to players, 55bd will take immediate steps to contain the incident and will notify affected players as soon as reasonably practicable.

As an online platform with globally distributed technology infrastructure and third-party game software providers, 55bd may process or store some personal data on servers or through service providers located outside Bangladesh. This section explains how 55bd manages such international transfers to ensure your data remains protected regardless of where it is processed.

Where personal data is transferred to a third-party service provider operating outside Bangladesh, 55bd takes the following steps to ensure adequate protection:

• 55bd enters into data processing agreements with all third-party providers that receive personal data, incorporating contractual clauses that impose data protection standards equivalent to those applied within the 55bd Platform;
• 55bd evaluates the data protection frameworks of the jurisdictions to which data may be transferred and applies supplementary measures where those frameworks are assessed as providing a lower level of protection;
• Game session data transmitted to third-party software providers is limited to the minimum necessary to deliver the game session and does not include full identity or financial records.

55bd does not transfer personal data to jurisdictions that are known to have inadequate data protection standards without first implementing appropriate contractual safeguards. If you have concerns about international data transfers in relation to your personal data, please contact 55bd using the details in Section 16.

As a player whose personal data is processed by 55bd, you hold the following rights in respect of that data. These rights may be exercised by contacting the 55bd support team using the details in Section 16.

• Right of access: You have the right to request a copy of the personal data that 55bd holds about you. 55bd will provide this information within 30 calendar days of receiving a valid request, and at no charge for a first request within any 12-month period;
• Right to rectification: You have the right to request correction of any personal data that 55bd holds about you that is inaccurate or incomplete. Minor contact detail changes can typically be made directly via your Account settings;
• Right to erasure: You have the right to request that 55bd delete your personal data where it is no longer necessary for the purposes for which it was collected, or where processing was based solely on your consent and you have withdrawn that consent. This right is subject to 55bd's legal obligations to retain certain data for AML and KYC compliance purposes;
• Right to restriction: You have the right to request that 55bd restrict the processing of your personal data while a complaint or accuracy dispute is under review, or where you have objected to processing based on legitimate interests;
• Right to object: You have the right to object to processing of your personal data where that processing is based on 55bd's legitimate interests. 55bd will cease the relevant processing unless it can demonstrate compelling legitimate grounds that override your rights;
• Right to data portability: Where processing is based on your consent or on contractual necessity, and is carried out by automated means, you have the right to receive your personal data in a structured, commonly used, and machine-readable format;
• Right to withdraw consent: Where processing is based on your consent, you have the right to withdraw that consent at any time without affecting the lawfulness of processing that occurred before withdrawal. Withdrawal of consent for marketing communications can be made by contacting 55bd support or using the unsubscribe link in any marketing email.

55bd will respond to all rights requests within 30 calendar days of receipt. In cases of complexity or high volume, this period may be extended by a further 30 days, in which case 55bd will notify you of the extension and the reasons for it within the initial 30-day period. 55bd reserves the right to request proof of identity before processing any rights request, to ensure that personal data is not disclosed to or altered by an unauthorised person.

The 55bd Platform is strictly intended for adults aged 21 years and above. 55bd does not knowingly collect, store, or process personal data belonging to any person under the age of 21. The minimum age requirement is enforced through mandatory KYC identity and age verification checks that every player must pass before depositing funds or accessing real-money games.

If 55bd becomes aware, through its verification processes or any other means, that a player is under the age of 21, the following steps will be taken immediately:

• The player's Account will be suspended and access to the Platform will be blocked;
• Any Real Money Fund balance held in the Account will be returned to the payment source, minus any winnings derived from gameplay, which will be voided in accordance with the 55bd Terms & Conditions;
• All personal data associated with the underage Account will be securely deleted from 55bd's systems as soon as reasonably practicable, except where retention is required by law.

If you believe that a minor has accessed the 55bd Platform or provided personal data to 55bd, please contact the support team immediately at [email protected] so that the matter can be investigated and resolved without delay. 55bd takes underage access extremely seriously and will act on all credible reports promptly.

Parents and guardians are encouraged to use parental control software to restrict access to online gambling platforms on devices that may be used by minors. 55bd supports responsible access and cooperates fully with any lawful investigation into underage gambling.

55bd may send you promotional offers, bonus notifications, game launch announcements, and other marketing communications relating to the Platform, but only where you have given your explicit, informed consent to receive such communications at the time of Account registration or through a subsequent opt-in action on the Platform.

55bd's marketing communications may be delivered via the following channels, subject to your stated consent preferences:

• Email to your registered email address;
• SMS to your registered Bangladeshi mobile number;
• In-Platform notifications visible when you are logged in to your Account.

55bd does not share your contact details with third-party marketers for the purpose of sending you their own promotional materials. Any marketing communications you receive will relate solely to 55bd products, services, and promotions.

You may withdraw your consent to receive marketing communications at any time by any of the following methods:

• Clicking the unsubscribe link present in any marketing email sent by 55bd;
• Updating your communication preferences in the notification settings section of your 55bd Account;
• Contacting 55bd support at [email protected] with a request to opt out of all marketing communications.

Withdrawal of marketing consent will be processed within 5 business days. Please note that even after opting out of marketing communications, 55bd will continue to send you transactional and service communications that are necessary for the operation of your Account — such as deposit confirmations, withdrawal notifications, KYC verification requests, and security alerts. These communications are not marketing and cannot be opted out of while your Account remains active.

55bd reserves the right to update, revise, or replace this Privacy Policy at any time to reflect changes in the Platform's data processing practices, applicable legal requirements, or the structure of 55bd's third-party service provider relationships. When changes are made, the revised Policy will be published at https://55bd.vu/privacy-policy with an updated effective date shown at the top of the document.

For material changes that significantly affect how 55bd processes your personal data or that substantially alter your rights under this Policy, 55bd will make reasonable efforts to notify registered players via their registered contact details prior to the changes taking effect. Where notification is not practicable before a change takes effect — for example, where an immediate change is required for legal compliance reasons — 55bd will notify players as soon as reasonably possible after the change.

Continued use of the 55bd Platform following the publication of an updated Privacy Policy constitutes acceptance of the revised terms. If you do not agree with the changes, you should discontinue use of the Platform and may request voluntary Account closure in accordance with the 55bd Terms & Conditions. 55bd recommends that players review this Privacy Policy periodically to remain informed of how their personal data is being handled.

If you have any questions, concerns, or complaints regarding this Privacy Policy or the way in which 55bd processes your personal data, please contact the 55bd Data Protection team using the details below. All privacy-related correspondence is treated with strict confidentiality and is handled by authorised personnel only.

• Email: [email protected]
• Subject line for data rights requests: "Data Rights Request — [Your Username]"
• Subject line for privacy complaints: "Privacy Complaint — [Your Username]"
• Website: https://55bd.vu
• Support hours: 24/7, Bangladesh Standard Time (BST, UTC+6)

When contacting 55bd regarding a privacy matter, please include your registered Account username and a clear description of your query, request, or complaint. Including as much relevant detail as possible will allow 55bd to handle your matter efficiently and reduce the need for follow-up questions.

55bd aims to resolve all privacy complaints informally and directly through its support team. If you are not satisfied with the outcome of a complaint handled by 55bd support, you may escalate the matter in writing to the 55bd management team by clearly marking your correspondence as an escalated complaint. 55bd will acknowledge escalated complaints within 5 business days and provide a full written response within 20 business days.